Academic Projects

VISIT VICTORIA ADVERTISING PLAN
Developed an advertising plan for a live brief provided by Saatchi & Saatchi. My team and I received first class honours for this particular assignment and it was one of the few plans that were presented back to the agency for review.

GARMIN STRATEGIC CONTENT CREATION FINAL PORTFOLIO
Developed an effective content strategy for Garmin to resolve a hypothetical issue that the company was facing. The portfolio consists of a blogpost, two Instagram posts, print advertising, one set playlist of three videos and justification for each of the elements above.

ENVISION MARKETING REPORT:
A marketing report for a fictional company called Envision that focuses on cutting edge 3D modelling technology. This report was completed for a class at the University of Melbourne for the Masters of Marketing Communications course.

Marketing project credit: Envision. Used with permission. Source: Rebecca Angelkoska, Lance Tan, Michelle Villaneuva, and Karmy Widjaja

COMMUNICATIONS REPORT:
A communications report that tracked the issue of the Christchurch massacre that was broadcast on Facebook Live. This report was completed for a class at the University of Melbourne for the Masters of Marketing Communications course.

CALTEX VORTEX PITCH:
Won first place in the battle of the pitches competition organised by the Society of Marketing and Communications at the University of Melbourne with a hypothetical brief provide by Edelman Agency.

USER EXPERIENCE PROJECT:
Completed the iterative design process, designed hi-fi wireframes, and a clickable design prototype. The prototype was a dating application that aimed to resolve the issues of one-word conversations and unresponsive matches.