With user generated content on the rise, and an essential building block for brands to better connect to their consumers, how have some brands utilised user-generated content to build relationships?
Tag: Marketing
Nowhere to Hide: Shifts in the Digital World
How exactly have some brands missed the mark, and what did they do to deal with the consequences? Were brands able to survive the wrath of consumers in the digital world or are they still facing challenges? As marketers, it’s important to take a look at how businesses are dealing with their blunders, to ensure that we’re able to learn from them and avoid making the same mistakes.
Podcast: Should Podcasting be Part of Your Content Marketing Strategy?
With podcasts growing in popularity, many companies are jumping on the podcasting wagon and incorporating it into their content marketing strategy. This first episode brings in Olga Klepova – a digital content specialist and producer at SBS radio – to provide further insight into the world of podcasting, and what companies should consider before producing podcasts.
Cutting Through the Noise: Competing in a Digital World
Companies are having a much harder time reaching their intended audience. Even so however, there are companies that have successfully cut through the noise, and achieved success with their marketing campaigns. How have these companies cut through the noise and succeeded in the digital world?
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