With user generated content on the rise, and an essential building block for brands to better connect to their consumers, how have some brands utilised user-generated content to build relationships?
Tag: Content Marketing
Podcast: Should Podcasting be Part of Your Content Marketing Strategy?
With podcasts growing in popularity, many companies are jumping on the podcasting wagon and incorporating it into their content marketing strategy. This first episode brings in Olga Klepova – a digital content specialist and producer at SBS radio – to provide further insight into the world of podcasting, and what companies should consider before producing podcasts.
Cutting Through the Noise: Competing in a Digital World
Companies are having a much harder time reaching their intended audience. Even so however, there are companies that have successfully cut through the noise, and achieved success with their marketing campaigns. How have these companies cut through the noise and succeeded in the digital world?