Marketing Campaigns
Managed the Statemakers campaign – a groundbreaking campaign that brought together the finest talents to Perth Point Zero.
I played a pivotal role in this campaign, specifically in:
– Collaborating with stakeholders to curate events at Perth Point Zero
– Managed the ticketing system
– Worked with the photographer in capturing compelling imagery to enhance campaign visibility
– Promoted the campaign through various channels such as social media, EDMs and the website
– Analysed campaign results to ensure optimal performance and success
Examples of events:
Blogs/Website Content
St Catherine’s College
CELEBRATING OUR 2023 VALEDICTORIANS AND AWARD WINNERS
RESIDENT TO PRESIDENT: SUE BOYD AND GEEMAL JAYAWICKRAMA
Examples of some of the blog posts and interviews written for St Catherine’s College to promote the College’s initiatives, achievements and impact. Blog posts were written with SEO in mind and were intended to be easy to read pieces.
Cox
IMPORTANCE OF BRAND STORYTELLING IN YOUR MARKETING MIX
WHAT IS VIDEO MARKETING AND HOW DOES IT BOOST YOUR DIGITAL MARKETING STRATEGY
HOW TO IMPROVE YOUR DIGITAL MARKETING WITH COMPETITOR ANALYSIS
Wrote these articles for Cox – a company that provides marketing solutions for learning companies. I’m a freelance writer for them and contribute marketing articles on a monthly basis.
Furama Hotel Singapore
FURAMA LIFESTYLE PORTAL
These articles were written for Furama Hotel Singapore as a part of their lifestyle blog. The articles mainly focused on different things to do in Singapore, and topics ranged from the architectural must-sees to the best desserts to try.
Gleneagles Hospital
PARKWAY PANTAI
Contributed the following articles to the April – June 2019 issue of a leading integrated private healthcare provider:
– Workplace Well-being
– Conquering Chronic Lung Disease
– Preserve before Replace
– Fighting Cancer with Nutrition
COMO Hotels and Resorts
COMO UMA CANGGU:
To prepare for the opening of COMO Uma Canggu ( a part of COMO Hotels and Resorts), new website copy was required. Collaborating with the copy team based in London, content was curated and edited according to brand guidelines.
Social Media
ST CATHERINE’S COLLEGE:
Curated social media content for the St Catherine’s College Curtin and
St Catherine’s College UWA Instagram accounts, LinkedIn as well as TikTok.
Since taking charge of the social media accounts, there has been a notable increase in engagement and followers. This growth can be attributed, in part, to the strategic incorporation of more video content, which has resonated well with the target audience and added a dynamic element to our online presence.
Curated social media content for COMO The Treasury along with dining options within COMO The Treasury – Cape Arid Rooms and Wildflower, and COMO The Treasury’s wellness sanctuary, COMO Shambhala Urban Escape.
Through video content, engaging copy and aesthetic photos, there was an increase in followers and steady engagement across all channels.
Managed the social media platforms (9 in total) for the diverse range of food and beverage offerings within the buildings including:
Wildflower
POST
Cape Arid Rooms
Assisted with curating the social media content for National Skills Week – a week dedicated to raising the status of practical and vocational learning.
Generated over a 200% increase in unique visitors, new followers and post impressions on LinkedIn alone and an increase in engagement and followers on both Instagram and Facebook.
EDMs
QS Enrolment Solutions
Helped to create the content and template for the first-ever client and non-client EDM newsletter for QS Enrolment Solutions.
The State Buildings / COMO The Treasury
Assisted with writing the copy for State Buildings EDMs and designed an EDM introducing the Head Chef of Petition. Both EDMs below generated increased engagement and a high clickthrough rate.
karmywidjaja.com 